I wrote a book to inspire people to have a go. I wanted individuals to feel confident enough and inspired to be entrepreneurial in all aspects of their business life.
So I put together a book on all the lessons I learnt along the way, including things from Virgin, Bond and other entrepreneurial ventures. Importantly, I did not shy away from the failures either. This is all real and inside information, warts and all.
I know what is achievable and thought that if readers could see the truth behind the success and failure of a number of ventures and understand that even successful entrepreneurs are just people, they would feel capable of creating a profitable business.
For those who prefer an interactive show to learn, I also present the book in nine videos.